Laura Ohio

 

 

 

"I Got 45 Cases in Less Than 12 Months! My sister found an article about Legal Nurse Consulting and thought I should look into it. I did little research and jumped into the expensive beginning course full force. After going to the seminar I had a graphic artist design my marketing material, using the logo I requested. I had spent nearly $12,000 so far. I began calling attorneys and trying all I knew to get cases.Eight months into my new career as a Legal Nurse Consultant I realized that what I was doing was not working. My logo was very similar to numerous other Legal Nurse Consulting companies. Discouraged and ready to quit I realized that my weakness was marketing, selling myself, I have never had to do that. When I wanted a job it was basically a phone call away. I had the credentials needed to get the job in which I was applying. Now I was faced with proving to non-medical people that I was an asset to their company. So, I knew what I had to do – market. Then, came the day that changed everything. While surfing the net I put in Legal Nurse marketing. The sun was definitely shining on me. Up came RN MARKET and wow, could it be - a company for nurses like me? Just when I thought it couldn’t get better, I called RN MARKET. The friendly voice answered, “RN MARKET, this is Veronica can I help you?” Within a few minutes Veronica confirmed my fears. My marketing material and techniques were way off. Veronica had heard this saga many times before. The next step was to get the proper marketing materials and to approach the attorneys differently. The amount of time Veronica spent with me, a total stranger, along with all of her advice, let me know my life as a Legal Nurse Consultant was about to get very interesting. They transferred me to the designer. After a few questions from her about logo ideas for her to design, within two days an email came. Wow, she nailed it, just what I wanted. Ryan and Alan were working on my Web site and marketing packet. Ten days later, I received my marketing packets. The quality makes me so proud to have my name on it. Looking back now I can’t believe all of the mistakes I made and would still be making to this day. That is if my frustration would not have put my new career on the back burner.With new fabulous marketing materials in hand, the mailings began. Veronica called me a week later to check on how I was doing. Then, her famous mentoring kicked in. “Pre-call?” I sheepishly said. Veronica had me pretend she was the gatekeeper and I had to get through. Several scenarios later I finally had the courage to do it right. Every step of the way they were there for me. I got my first case that month.Veronica is my cheerleader. I gave her a brief description of my case. Like an Uzi she started shooting out things I needed to do. A calendar time line---sure makes sense. Then, she told me about the computer software she has that would provide a great work product. Within about 2 hours she was able to get it set up for me. This is definitely the person I want in my corner. The attorney was very impressed.I attended the LNC STAT program a few months later and became an Advanced Legal Nurse Consultant (ALNC). I also attended the yearly Indulge Conference and haven’t missed one ever since! Now it was all making sense. Top quality, informative, real life experiences, cases to work on, time saving steps, marketing, contracts and much more. We were all so pampered, from sunrise to sunset. The confidence I have because of RN MARKET and their support is amazing. I went to a PRN status with my day job to allow more day hours to promote my business.So, the cases were coming in at a nice pace----but, I wanted more! I made a call on a Monday afternoon to a health care law CLE program. Seventy attorneys were registered. I asked about an exhibit opportunity. Much to my surprise they said yes, on Thursday. Frantically, I called RN MARKET. The staff worked very hard over the next 48 hours to get me a PowerPoint presentation and tabletop displays. Just before 10 PM I received the proofs for the table top displays. The next day Ryan sent it to a local sign company near Cincinnati. Late Tuesday, I received the PowerPoint presentation. I picked up the displays on Wednesday. I can’t tell you how special and important everyone at RN MARKET made me feel, to take all that time to help me succeed. The displays were beautiful and very professional looking. During the seminar I had several attorneys comment on the exhibit. Several attorneys spent a good amount of time at my exhibit, they not only told me they would call but made sure to give me their cards also. One Attorney didn’t have his cards with him, so he wrote his name on a piece of paper and handed it to me. I currently have 3 attorneys who send me several cases a month and another 15-20 who contact me several times a year. It has almost been 12 months since I first contacted RN MARKET. Since then I have received 45 cases and have several attorneys who share my name with their colleagues.Thank you RN MARKET for your LNC STAT program, your marketing package, and the attention that you spend with nurses to help them succeed!"